Evan Tracey:

Obama is on pace to spend more on TV in the final 25 days of this election than John McCain’s entire $85 million matching-fund check. For those keeping score at home, Obama has aired more than 25,000 commercials in the past four days alone.

McCain is in a shouting match against a man with a bull horn. Whatever McCain does in the final 25 days, it will not be enough to break through the noise unless his campaign finds a message that connects with voters. Timing is everything in politics, and McCain’s campaign may have waited too long to play the Ayers, Rezko and Wright cards. These types of attacks do not work while voters are sweating the ups and downs of the economy and stock market.

So now what? If you are McCain? You must draw down ad buys in states you cannot win and focus on the states you must. Secondly, you need to find a message that connects with voters and their economic anxiety. You need a persuasive argument about how Obama would be worse for the already fragile economy. Anything less will not get the job done.