Besides the people scrambling for papers on Nov. 5, newspapers continue reaping the benefits of Obama’s win. The LA Times James Rainey finds out how much his paper’s made off Obama-related merchandise in the past couple weeks.
Ron Hasse, director of circulation sales and marketing for the L.A. Times, told the Ticket that The Times had rung up $686,000 in sales of its Obama merchandise.
The big items now for sale reproduce the paper’s Nov. 5 front page, headlined: "IT’S OBAMA" on an aluminum printing plate ($20), a mini-poster ($10) and, yes, the Nov. 5 paper itself ($2). Recently added were $10 T-shirts and coffee mugs. (Shipping and handling costs bump up the price of each.)
Copyright © 2008 Capitol News Company, LLC | Distributed by Noofangle Media
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